Feb
Be careful who you take advice from.
Why?
Well, have you ever heard the saying, “Those that can’t do, teach.”
My question to most of the so-called MLM Guru’s is:
“If your techniques, tips and insider secrets you charge so much money for work so well, why aren’t you doing them yourself?”
Some so-called MLM Guru’s don’t have a $10,000+ a month MLM check coming from
their primary program. In fact, many got lucky and made $10,000 a month for a few months
and then it fell apart.
Plus, many of them have STOLEN the information that they have re-packaged
and now sell to you and your downline!”
Like a “thief in the night”, these MLM Guru’s are stealing your downline.
They’re also stealing your check.
Now, I have no problem with MLM Guru’s who built a 6-figure check and
just don’t want to do it anymore and are still cashing their checks.
I’m not talking about them today.
I’m hitting those over the head with a hammer who NEVER built
a 6-figure income check in any MLM program, (or, they did for just a moment in time),
yet they strut around like a Peacock selling, books, tapes, and seminars revealing the “SECRET” to you.
BULL****!
Their secret is to sell information.
Their secret is this:
“THEY TELL YOU WHAT YOU WANT TO HEAR!”
The difference between their teaching and mine is subtle,
but hugely significant for your long term success:
“I TELL YOU WHAT YOU NEED TO HEAR!”
One subtle word in difference.
WANT vs. NEED
Want to hear.
Need to hear.
Huge Difference!
Yet, it creates years and years and millions of dollars in difference for you.
Lost income if you follow their advice.
Temporary income if you follow their advice.
Thousands spent on adwords that don’t pull in orders if you follow their advice.
I love that everyone is running around saying:
“Brand Yourself”
“Generate Your Own Leads”
“Don’t Follow Leaders…Be a Leader”
Boy, after 25 years in this business I WANT TO HEAR ALL THAT!
I WISH IT WERE TRUE.
But, the sad fact, it’s not true.
It’s NEVER going happen.
Let me spend a few moments uncovering those GURU’s trendy words and sales copy here for you:
#1 BRAND YOURSELF
I totally agree.
But, 99% of your downline will never want to be branded.
They don’t know how to do it.
They won’t stay in long enough to do it.
They don’t have the budget to do it.
And, to BRAND YOURSELF you have to do something worthy of being branded…which only 1% will ever do.
Read that again….
I’ll wait…
Seriously, go back and read that sentence again…
(Jeaopardy music playing while I’m waiting for you…
Ta da, da, da,
Ta da, da
Ta, da, da, da,
da, da, da, da, da, ra)
Done? Good.
I just gave you a GOLDEN secret.
Here it goes again…
“You have to do something worthy of being branded.”
Do you know what that something is?
I do.
It’s the same secret Barbara Streisand used to become an ICON.
It’s the same one I’m using.
If you haven’t figured it out… stay tuned.
So, are this gurus selling their courses to just the 1% who know how to do this?
No, they are selling their courses to the 99% who want to become the 1%, but never will.
They will never take action!
The last action they will EVER take is ordering the Guru’s course.
The course arrives, they shove it in the corner and go about their lives.
And, in about 4 weeks, they go online and buy another Guru’s course saying the first one doesn’t work.
Yet, they never cracked open the box it arrived in.
Or, if they did read or listen to it, they don’t put a consistent, reliable and common sense game plan together.
The masses will NEVER do it.
They will never stay in long enough to brand themselves.
I know that, and every Guru knows that.
Yet, they feel it’s okay to sell courses that promote something that will never happen.
They are selling you things you want to hear, plain and simple.
#2 Generate Your Own Leads
I just love this one.
How many people in your downline know how to write Attention Pulling Ad Copy?
Enough said.
I offer the brass ring of generating leads and branding to those that want to reach up and grab it.
But what about those that don’t or won’t do what it takes?
I sell them leads. It would be dumb not to.
What’s the alternative? Tell them to go bump into people at the mall or rewrite their list of 100 names?
Come on? Use your common sense.
The leads aren’t the problem. It’s how you were told to pitch, pitch, pitch.
Besides, even it you generate your own leads, you still need to learn how MARKET to them.
And this is what marketing IS and IS NOT.
** Marketing is NOT selling.
** Marketing is sharing.
** Marketing is NOT selling.
** Marketing is gaining trust.
** Marketing is NOT selling.
** Marketing is about teaching.
** ABOUT preparing the consumer to buy.
** GETTING the consumer EXCITED.
** Marketing is NOT selling.
If you want to take a look at what I use
for the super expensive price of $14.95,
you can order my Chaos To Cash course.
If you really want to get wild and crazy
and spend $97 to learn the real secrets
to training your mind for predictable
results and success, then order my
SuperMind Manual.
Popularity: 48% [?]
One Response to "MLM Guru’s Exposed"
February 24th, 2008 at 6:21 am
CONGRATS for having your blog up, Yisel… it’s so cool, especially your great first post!
Keep going … and I’m sure you have lots of good stuff to share with your readers.
Roger Loh